This means that a product that is no longer used will decrease in value when it is recycled. Most of the materials that are recycled are downcycled. This philosophy is accompanied by a sustainability label that can be awarded to products that are produced, used and reused according to the Cradle to Cradle principle. Cradle to Cradle products must therefore be remountable or fully recyclable and not contain any harmful raw materials. According to this approach, raw materials are not thrown away (from cradle to grave), but are reused indefinitely or serve as “food” for new products. This enlightened and enlightening book shows us how - and indeed, that 'God is in the details.Cradle to Cradle is a design philosophy, devised by Michael Braungart and William McDonough. This book will give you renewed hope that, indeed, 'it is darkest before the dawn' Carl Pope, Executive Director of the Sierra ClubĪchieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution - beyond today's fossilized industrialism. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. It's one of the most thought-provoking books I've ever read Ellen Macarthur, Daily ExpressĮnvironmentalists too rarely apply the ecological wisdom of life to our problems. Stephen BayleyĪlready embraced by far-thinking manufacturers and governments. Stimulus, opportunity, challenge and reward. The survival of the planet can be re-stated in terms of
There's an alternative responsible future persuasively offered by Braungart and McDonough.
I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. The best argument for good science is that it deplores waste. The best argument for good design is that it lasts.
0 kommentar(er)
